Web design encompasses many different skills and disciplines in the production and maintenance of websites.
The different areas of web design include web graphic design; interface design; authoring,
including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.
All of this very important for event planners.
Marketing and communication
design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer must understand the trends of its audience. At AndyClyde's we understand the type of website we are designing
Nine Reasons Your Business NEEDS A Professional Website
1. YOUR BUSINESS WILL GAIN CREDIBILITY
More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors
2. IT SAVES YOU MONEY IN THE LONG TERM
As a small business owner, especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to. Although the cost of designing a website varies depending on your needs and your skill level, once it’s up and running, a professional website is worth the initial investment
3. CUSTOMERS CAN BE KEPT INFORMED
In its most basic form, think of a website as being an online brochure or catalogue that can be updated at any time. It is much easier and quicker to update information about your products and services on your website than it is in a print brochure or catalogue.
4. A WEBSITE IS ALWAYS ACCESSIBLE
Unlike you bricks-and-mortar location, which is only open a few hours a day, a website is open 24 hours a day, 365 days a year. You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed.
5. A WEBSITE ENABLES YOU TO TARGET A WIDER AUDIENCE
Websites are accessible from anywhere in the world provided there is an internet connection. Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website.
6. IT PROVIDES A MEDIUM TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills. By including a portfolio, image gallery or videos, as well as testimonials about your work, you can demonstrate what makes your company or you
7. A WEBSITE SAVES YOU TIME
I touched on this point in number 2. Time is money, so they are often linked together. Saving time is another great reason why your business needs a professional website. Time is an important commodity in our ever increasing fast paced world even if you don’t attach a monetary value to it.
8. A WEBSITE CAN IMPROVE CUSTOMER SERVICE
A website is a great way to provide value added service to your customers and clients, and is a great way to keep them coming back to your when they need your products or services. No matter what products you sell, you can share tips to your customers on how to use or care for the products they’ve purchased from you.
9. YOU OWN AND CONTROL YOUR WEBSITE Even if you have a big social media presence, another reason, and probably the most important reason why your business needs a professional website, is so that you actually own or at least pay rent for your online space.
Here at AndyClyde's we regard web design as one of the most important tool in marketing.
Our team is full of some of the top designers and SEO people in the country.
Most people feel to have an effective website, you need a lot of flash and bang graphics. AndyClyde's has graphics professionals that can in fact give you just that. Being creative is our hallmark.
Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.
Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. They may look shiny, but if the marketing smarts are not cooked in at design time, then you will be running the marketing race with a wooden leg. Or at the very least, faced with going back to the drawing board and wasting a whole load of time and money.